Andy is the brains behind Sweetspot. He developed Sweetspot from his work leading Petra Coach Europe, helping entrepreneurs and high-growth companies – using the tools from the book ‘Scaling Up’ – to align teams behind clear strategies, and coaching them to focus on a few key important things in each period.

Antony Enright is a commercially articulate and entrepreneurial company director with over 20 years’ experience of leading, coaching and mentoring internal and client teams within the SME and corporate world. Focusing primarily on organisational, structural and people issues, shaping and building successful solutions across a variety of sectors.

Sophie Thorne is business coach and mentor who loves to help business owners raise their game. She has spent the past four years coaching entrepreneurs on how to launch and grow their businesses whilst scaling her own e-commerce business. Sophie has worked with companies ranging from startups to publicly listed companies, including a hedge fund, a top-tier insurance syndicate and a double glazing business.

Anaïs Poulain is a career and business coach, passionate about professional growth and entrepreneurship. Coming from a Procurement and Management Consultancy background, she has worked with a wide range of businesses around problematics such as costs and processes efficiency, supply chain optimisation and team coordination.

Christina has worked across several businesses & agencies to build and implement marketing strategies across all disciplines under the marketing umbrella – including PR, inbound marketing, digital marketing, copy writing, branding and design and events management.